Tourism News & Updates

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Tourism News - The latest news from Tourism New Zealand

Kia Ora

19 June 2012

Last week at MEETINGS we launched ‘Beyond convention’ - the theme that we will use to internationally market New Zealand as a compelling world class conference and incentive destination.

'Beyond convention’ will provide an umbrella theme for all our business events destination marketing material, positioning New Zealand as a business events destination that goes beyond the ordinary.

Our support of the business events sector fits within our strategic priority to prioritise markets and sectors for growth. Here our objective is to increase the economic contribution of international visitors by attracting more high value visitors and getting them to stay longer.

You can read more about how ‘Beyond convention’ will take our activity in this space to the next level in my column here.

Thanks, Justin Watson, Marketing Communications General Manager - Tourism New Zealand

Featured News

view more on our website

Latest Stories Beat Stuff winners announced

Tourism New Zealand’s latest competition to engage with the influential youth market has gained strong momentum with record votes for phase two. The winners are now winging their way to New Zealand having traded their prized possessions for a 100% ‘Story of a lifetime’ experiences. Read more here.

Te Araroa – The Long Pathway

Inviting the Australians to walk all over us is at the heart of a new campaign Tourism New Zealand is running in the build up to spring. Read more here about how the walking campaign aims to capitalise on the high interest Australian consumers have for an overseas walking holiday, and leverage the recent opening of ‘Te Araroa – The Long Pathway’.

Germany continues to present solid tourism market

Latest data shows the resillience of the German holiday market - placing it third highest in terms of stay days in New Zealand. Read more about how Tourism New Zealand is helping to support this growth with a recent IMP 'active' media trip to New Zealand here.

In Brief

Other recent news from Tourism New Zealand

Industry webinar sessions – two more to go!

You may have received an invite recently to attend one of our industry webinar sessions over the next few weeks.  These sessions are run via the internet allowing you to dial in from your office or home to hear the latest updates from Tourism New Zealand.

There are two more webinars to be held – on 26 June Mischa Mannix-Opie, Regional Manager South & South East Asia, will provide an update on marketing plans for the next financial year; and on 3 July David Brem, Websites Manager, will give a ‘jargon- free’ update on the work underway to enhance newzealand.com. You can find information and register to attend here.

Latest trade and business event applications now open

There is a lot of activity underway in the trade and business events space. Applications are now open for China Incentives, Business Travel and Meetings Exhibition (CIBTM)  and World Youth and Student Travel Conference 2012 (WYSTC). We are also seeking expressions of interest for the Kangaroo Roadshow, a frontline trade event in Brazil and Chile, and ITB Asia 2012 – the annual three day B2B trade show and convention. You can find information and online application forms for all upcoming events here.

Tourism New Zealand’s SOI online

Tourism New Zealand’s Statement of Intent 2012 -2015 is now available to view online. This document provides a description of Tourism New Zealand’s operating intentions and performance expectations for 2012-2015. This SOI builds on the significant progress made over the past few years and outlines how Tourism New Zealand will further build on the successes of the past, to ensure the Government’s expectations are met. You can access a PDF of the SOI here.

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Visit our website www.tourismnewzealand.com

Tourism New Zealand

Manaakitanga Aotearoa.

PO Box 95, Level 22, 157 Lambton Quay, Wellington, New Zealand.

Phone: +64 4 462 8000

Email: comms@tnz.govt.nz

www.tourismnewzealand.com

www.newzealand.com

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