|
Last week at MEETINGS we launched ‘Beyond convention’ - the theme that we will use to internationally market New Zealand as a compelling world class conference and incentive destination.
'Beyond convention’ will provide an umbrella theme for all our business events destination marketing material, positioning New Zealand as a business events destination that goes beyond the ordinary.
Our support of the business events sector fits within our strategic priority to prioritise markets and sectors for growth. Here our objective is to increase the economic contribution of international visitors by attracting more high value visitors and getting them to stay longer.
|